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The Alternative Board UK.

United Kingdom
01423 810 891
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What TAB Members Say

Sharing experience, knowledge, hopes, ambitions and fears with a board of peers is enormously beneficial to my business and to me as an individual. Consultants can only go so far - nothing beats the real life lessons that a peer group of this stature can give. Give me real experience over books and gurus any day! The TAB process has made me do things that I needed to do in the business. Joining TAB is the most important thing that I have done in the last 6 months!

Ian Thompson - Partner, Thompson Brand Partners

 
Inside this issue
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Operations
5 Common Email Mistakes

Email has become an integral part of doing business, but many people still struggle to get it right. Here are five common mistakes I see that limit the effectiveness of email communications…

 
Sales and Marketing
The Internet Is Following You

Have you ever been looking at a fantastic pair of shoes online, decided not to buy them at that time, and then suddenly start seeing ads for the shoes everywhere you go? There is a reason for this, and it’s a little marketing trick called remarketing, also sometimes referred to as retargeting

 
Social Media – When is it a Waste of Time?

Whether your business is small or big, being on social media is a good idea. The visibility and connectivity accessible through social media has convinced most business owners that it’s worth their while. But what isn’t so clear is how to measure what’s working and what’s not, and when to drop a platform that’s just a waste of time and energy…

 
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Target Tips View More Tips
Anyone for a cupcake?

If you are struggling to get a meeting or call with a client or warm prospect, buy a dozen cupcakes and turn up to their offices.  Either you will get the meeting there and then or they'll take the call next time you ring!  Works every time!

By : Adrian Inman, Afinite
Real-time Chat Software for Sales and Service

A few years ago I decided that I needed to upgrade my accounting software. While searching on the supplier’s site, a live chat window popped up. The representative answered my questions and helped me compare products to decide whether or not I needed the more expensive enterprise version. The experience was so good that I actually bought the software then and there, and at a discount that the rep was able to offer me online.

The experience made me think about my own website and whether the ability to chat with someone would provide my customers an opportunity to buy on the spot. I did some research and I found a fantastic quick-to-chat software called Live2support.com. It allows us to see who is on the site so we can provide customised responses, to transfer the chat to the appropriate person in our company, to have multiple people handling the chat, to set the hours that the chat service is available, to pass customers a link, and to redirect them automatically to another page on the site. Using this affordable service, we are able to provide our customers sales support at the time they are thinking about purchasing. We can also provide technical support more conveniently.

By : Neutra Ronen, Neu-tec Group
Use Recorded Webinars for Training

When developing training tools for employees or customers, keep them short. People have a short attention span. This is especially true if you are doing webinars. You can do the webinars live but you can also pre-record them or record them as you are doing the live presentation. This will allow people to go back and review the presentation or see it if they weren’t able to attend the live session. Typically shorter webinars are better received– 15 to 30 minutes maximum. People tend to "zone-out" if they are longer.

By : Pete Psotny, Cornerstone Homes Realty
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