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Featured Facilitator / Business Coach

The Alternative Board UK.

United Kingdom
01423 810 891

What TAB Members Say

Sharing experience, knowledge, hopes, ambitions and fears with a board of peers is enormously beneficial to my business and to me as an individual. Consultants can only go so far - nothing beats the real life lessons that a peer group of this stature can give. Give me real experience over books and gurus any day! The TAB process has made me do things that I needed to do in the business. Joining TAB is the most important thing that I have done in the last 6 months!

Ian Thompson - Partner, Thompson Brand Partners

Inside this issue
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Sales and Marketing
Marketing Plan - where to start?

Time to write your marketing plan?  Sounds simple, but where do you start? Here are 13 steps which we use when helping our clients to think ‘outside the box’ and get organised...

People Trust Those Who Educate

A TAB Member tells how taking an education-based approach to marketing positions his company as the industry experts…

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Enticing Customers to Return...and Bring a Friend

If you are looking for an effective and lower cost marketing idea, try giving your customers a coupon for a discount on their next purchase along with a similar coupon for use only by a friend to whom they recommend your service or products. The customer will be appreciative and encouraged to return, as well as to "help" a friend while helping you attract new customers. We called our program the "Bounce Back Program" and limited the time so that customers thought of it as special.

By : Trace Blakely, United Parts Plus
The Merits of Offering Free Advice

Twice a year, I send a direct mail post card to current customers and prospects as a reminder to bring their boat in for servicing. The spring card reminds them to have their boat prepped before the summer launch, with the autumn post card focused on winterising. Recently, I began adding a short boat maintenance tip to make my post card more memorable and to differentiate myself as the local boating expert. Responses thus far suggest that my free advice is working. In time, I hope customers will begin to anticipate the arrival of my next post card and another free tip.

By : James Merten, Jr., Merten Marine Ltd.
Marketing to the Emotional Brain

One of the things we have learned is that our company’s marketing message should connect with the prospect’s emotional brain rather than the logical brain. There is a wonderful book about this called "Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain," which talks about making sure that you have connected with the emotional brain, which is where decisions are generally made. As the book’s description states, "Once you know how the decision-making part of the brain works, you’ll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others."  

By : Jerry Su, Teamson Design
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