Time to Start Podcasting?

600600p82931EDNmainEd_Reid_imageA podcast is a digital medium that consists of an episodic series of audio or digital radio, subscribed to and downloaded through web syndication or streamed online to a computer or mobile device. The word comes from ‘broadcast’ and ‘pod’ – from the success of the iPod – as audio broadcasts are often listened to on portable media players.

As always, I’m indebted to Wiki for the technical explanation. Put more simply – and more significantly – the podcast is going to be an increasingly important tool for SMEs.

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Ignorance is Choice

600600p82931EDNmainEd_Reid_imageI don’t frequent football fans’ forums very much – as a Newcastle supporter it’s not a sensible way to spend Saturday evening. But you know how it is, sometimes you can’t resist… And what did I find after we snatched a draw from the jaws of victory against Crystal Palace? An important business lesson for us all.

If you’re not a regular visitor to football chat rooms – and let me congratulate you on that particular life choice – I should tell you that all the fans have fictitious names and ‘signatures.’ Mostly these signatures question the manager’s competence or the owner’s sanity, but one of them ran much deeper than that. “Right now,” it read, “Ignorance is a choice.”

And for every reader of this blog, that’s true.

Let’s do a simple test. How far is it from Vladivostok to Delhi? Starts stop watch on iPhone…
It’s 5,088km – and it took me 18.53 seconds to find that out, including the time it took me to type the query.

Maybe something more philosophical? Why is it wrong to steal? In 0.31 seconds Google offers me 43m results.

So I’m inclined to agree with my pal on the forum. Ignorance is a choice.

But sadly from a business point of view, it’s a choice that a lot of us make. The mass of men not only live lives of quiet desperation: all too often they live lives of quiet complacency as well.

And if you’re running a business in this rapidly changing world, that’s dangerous.

Let me ask you two questions:

• When did you last challenge yourself intellectually?
• When did you last feel out of your depth in a discussion, at a conference or in a meeting?

It’s human nature: we all like to feel comfortable: we all like to feel in control – but very often we’re only learning when we’re slightly out of our depth.

One of the best business tips I’ve read recently is to take yourself off to a conference or a meeting that’s well outside your comfort zone. Maybe it’s programming or SEO or mobile apps: you’ll be surprised at a) how much of it is relevant to your business and b) how much you learn.

I find as I get older that I like learning more and more: it’s one of the bonuses I never expected from TAB. I know far more about management techniques, different leadership styles and – above all – different ways of coping with the trials, tribulations and joys that running your own business brings.

One thing we can be sure of: the world will not stand still and the pace of technological change will continue to increase. If you don’t carry on learning you’re going to be left behind. Ignorance is a choice and unfortunately it’s going to be a choice that will put your business at risk.

One of the great strengths of TAB is that it allows you to go into areas where you’re not comfortable; where you don’t know everything. I’m constantly amazed at the collective wisdom round a Board table and I’m constantly gratified by the discussions: it’s fantastic to hear successful people say, ‘All I know about this is that I don’t know. Can someone help me?’

It’s a characteristic of good leaders that they’re always willing to learn: rest assured that if you’re going to run a successful business over the next ten years a willingness to learn and to go on learning will be absolutely crucial.

To paraphrase the famous Robert Kennedy quote, successful leaders won’t be the people that see things as they are and ask ‘why?’ They’ll be the ones who see things as they could be and ask ‘why not?’