A Strong Brand Equals Strong Profits
Gone are the days when advertisers were able to control the message it delivered to its customers. In today’s world, consumers are defining brands by customer experience and the conversations they then have about that experience.
In creating today’s brands, marketing directors need to start thinking about their brand perception. How is the brand perceived by the public and how much business is lost or gained as a result?
To find out more, download this chapter from our book, ‘Timeless Principles of Exceptional Businesses.’
- The Value of a Strong Brand
- The Importance of Brand Experience
- Building a Strong Brand