![Differentation-red-rose-scaled](https://www.thealternativeboard.co.uk/hubfs/TAB%20UK%20Website/E-Book%20Chapters/Header%20Images/Differentation-red-rose-scaled.jpg)
The importance of differentiation in business
E-book chapter
What is your red rose?
In this chapter of our Timeless Principles for Exceptional Businesses, Ray Brun, TAB facilitator in California asks business owners the question: What is your Red Rose? Effectively, how will your customer remember you and what can you put in place to differentiate your offering?
Download this chapter for:
- A guide on how to differentiate your product or service
- How to develop a killer USP (unique selling proposition)
![](https://www.thealternativeboard.co.uk/hubfs/TAB%20UK%20Website/E-Book%20Chapters/Card%20Header%20Images/Differentation-red-rose-scaled.jpg)
Download the e-book chapter
The importance of differentiation in business
Download the e-book chapter
Enter your details below and we'll send it direct to your inbox!
You may also be interested in...
![](https://www.thealternativeboard.co.uk/hubfs/TAB%20UK%20Website/E-Book%20Chapters/Card%20Header%20Images/Whitepaper-Exit-Strategies.jpg)
The importance of exit planning
In this chapter of TAB's book 'Timeless Principles of Exceptional Businesses' we explore the importance of planning for your exit to maximise the potential.
![](https://www.thealternativeboard.co.uk/hubfs/TAB%20UK%20Website/E-Book%20Chapters/Card%20Header%20Images/Whitepaper-KPIs.jpg)
Using KPIs as a business management tool
In this chapter of our book on business principles, Tom Morton talks about how KPIs in business can be used as a management tool.