The importance of differentiation in business
What is your red rose?
In this chapter of our Timeless Principles for Exceptional Businesses, Ray Brun, TAB facilitator in California asks business owners the question: What is your Red Rose? Effectively, how will your customer remember you and what can you put in place to differentiate your offering?
Download this chapter for:
- A guide on how to differentiate your product or service
- How to develop a killer USP (unique selling proposition)
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