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The importance of differentiation in business

E-book chapter


What is your red rose?

In this chapter of our Timeless Principles for Exceptional Businesses, Ray Brun, TAB facilitator in California asks business owners the question: What is your Red Rose? Effectively, how will your customer remember you and what can you put in place to differentiate your offering?

Download this chapter for:

  • A guide on how to differentiate your product or service
  • How to develop a killer USP (unique selling proposition)

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The importance of differentiation in business

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