Take a moment to think about your primary competitor. What feelings do they invoke? Do you admire, fear, or loathe them? Your emotional reaction probably depends on whether you are the market leader or a follower. And, if you think you don’t have any competition—no matter how comforting a thought this may be—you are fooling yourself.
While many business owners are quick to disparage their competitors, we believe in doing the exact opposite and would advise you to do the same.
In this chapter of TAB’s book ‘Timeless Principles of Exceptional Business’ we explore how our competitors serve as a great resource and the best teachers and partners in an expanding market, while also providing a benchmark for us to improve our own services and products.
Know, Respect and Leverage your Competition