It’s no coincidence that Moment grew by 400% after its founder joined The Alternative Board (TAB).
Adam Bell, a director at marketing agency Moment, is unequivocal in his praise for TAB – the UK and global peer-to-peer support organisation for business leaders.
At the start of 2020, Adam lost his fellow shareholder in an amicable parting of the ways. It left him with no sounding board at a strategic level to review the business and its growth strategy.
This triggered a reminder of conversations over coffees with Chris Rigby, a business consultant and TAB board facilitator, after they had met at an Aberdeen business networking event the previous year.
The result: the best business decision Adam has made to date.
The Results from Joining TAB
One year on, Adam has a team of 12 – up from two at the start of 2020 – working remotely to deliver targeted and valued digital marketing support to companies across a broad range of sectors.
The Aberdeen agency with a UK and international reach has also taken on three apprentices that will combine on-the-job learning with digital marketing studies, as well as graduates from the city’s Robert Gordon University.
Adam is due to launch Moment Energy and other sub-divisions are in the pipeline, as is a new hub in Germany.
Moment, a solutions partner with HubSpot – a software innovation for inbound marketing experts – supports campaigns for start-ups through to SMEs with more than 250 staff. Its ethos is to be design-led, data-driven and delivery-focused.
The business works on projects from the messaging sessions for new branding, through to relatable content and design for digital marketing strategies. It also implements website, search, social media, email, blog and podcast campaigns as well as supporting traditional advertising and marketing projects.
Adam said: “I had no sounding board when my joint shareholder moved on to new challenges. I’m aware that I’m a young member of my TAB board, so being able to tap into the knowledge of business people with significantly more experience has been incredibly helpful. That said, I’d like to think I bring some fresh, modern ideas to the table.”
In addition to the engagement of the board and the one-to-ones, Adam has valued The Alternative Board’s online support tools, such as Blueprint.
He has used this tool to develop an onboarding programme for new staff members to help them understand Moment, its culture and services, its sustainable values of people and planet, before profit and its plans for growth. The programme also ensured a team spirit between its remote workforce.
Adam says the use of software helped to put in place the infrastructure to scale quickly, whether it’s up to 50 or 100 team members and beyond. Aspects of Blueprint also helped Adam to inform funding applications as the business seeks to again increase growth by 400% in 2021, now with the support of Commercial Director, Gordon Charlton and a developing management team.
““I can’t speak highly enough of The Alternative Board. It has made a huge difference to our agency. It’s definitely something I would encourage business owners to think about.
“We wouldn’t have been able to achieve the growth we have without TAB.”
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