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The Alternative Board Harrogate

Improve your business and change your life with The Alternative Board

Feeling Stuck? Grow Your Business with TAB

Imagine a confidential peer group where experienced business owners like you share insights, hold each other accountable and celebrate victories together.

This is the power of The Alternative Board (TAB).

Tom Morton leads the Harrogate TAB advisory boards, which are dedicated to empowering business owners by identifying opportunities and overcoming key challenges.

Tom Morton crop

Why Choose TAB Harrogate?

TAB connects you with a diverse board of business owners and leaders who understand your unique challenges.

  • Clarify Goals: Define your personal and business vision with expert guidance.
  • Increase Profitability: Achieve financial targets through consistent accountability.
  • Improve Decisions: Leverage peer support for strategic decision-making.
  • Optimise Time Management: Benefit from shared experiences and proven strategies.
  • Enhance Leadership: Inspire and lead your team with confidence.
  • Plan Your Exit: Receive tailored support for successful business transitions.

Over 5x

TAB members’ sales growth is 5.5 times the national SME average

96%

Of TAB members said their advisory boards added real value to their business

91%

TAB members report improved ability to address personal and business issues.

Meet your Harrogate facilitator

Tom is The Alternative Board’s local Facilitator and Coach for the Harrogate region.

The businesses run by his Board members range from £140million turnover to just a few thousand, and from several hundred employees to business owners with no staff at all.

Tom has a significant breadth of commercial experience having worked as a partner in PKF, a leading national and international firm of accountants, for 27 years.

Tom’s client base included a wide variety of sectors and size of business, from a top ten building society to SMEs, and including Government departments and agencies, and AIM companies.

In addition to client work, Tom ran the Leeds office of PKF for over 15 years, involving eight partners and over 80 staff. This involved an in depth understanding of the motivating factors which drive strong-minded people, in order to harness them together as a team.

Tom subsequently served for four years as an elected member of the firm’s National Management Board, a group of seven people with responsibility for strategic planning and direction for a £100m business with 1,700 people.

His other roles have included being President of Leeds Chamber of Commerce & Industry in 2003 – 2005, and being a member of the Council of the University of Leeds for a number of years, latterly as Chair of the Audit & Risk Committee.

Tom graduated in Mathematics at New College, Oxford, in 1972, and qualified as a chartered accountant in 1975.

Tom has many years’ experience in helping clients and colleagues focus on what motivates them and how to achieve it, and this exactly suits his role with The Alternative Board.

TAB Harrogate’s members come from a wide area of North and West Yorkshire, including Harrogate, Wetherby, Knaresborough, Ripon, Thirsk, Boston Spa, Tadcaster, and Easingwold

Discover the benefits of advice from others like you

Start with you

Focus on what you want in life and how your business can help get you there.

Increase profitability

Be held accountable to meet your business targets.

Improve decisions

Take control of your decisions through peer support and proven planning tools.

Make better time choices

Spend your time well by utilising the experience of others.

Become a better leader

Motivate your people with the guidance of peers and an expert coach.

Plan a successful exit

Get the best result for you with tailored, hands-on support.

What our members say...

Becoming members of TAB has been hugely valuable to our business. Our fellow Board Members are a really good bunch of people for whom we have great respect. The ongoing nature of our relationship with one another has built up a lot of trust and we have been given some useful advice, which we would not have been able to gain easily elsewhere. Tom’s one to one sessions have been vital in helping us to plan the growth of our business, and allowing us to tap into his many years of business experience and contacts.

Sharon Klein & Sue Alderson, Azure Consultants

During the protracted two year process of selling my hotel business, with all its ups and downs, the Board’s support and advice has been invaluable. Their support made me feel that there was a plan and light at the end of the tunnel.

Peter Banks, Rudding Park Hotel

I’ve had some good advice from the Board, and my monthly one to one session with Tom is a great opportunity to stand back from the business and formalise my thinking.

Kevin O'Connor, RSM

Start your TAB journey

Get in touch with Tom using the forms on this page.

He will contact you to arrange an introductory meeting.

 Chat about whether TAB is right for you and your business.

Attend your first TAB board meeting and experience the power of peer support.

There’s no obligation, only an opportunity to find out more.

Latest news and insights

Judge Dredd

9 October 2024 | 5 minute read

Tom Morton explores the hidden saboteurs that impact your performance and discover strategies to overcome them for personal and professional growth.

No Country For Old Men

8 August 2024 | 4 minute read

In this lighthearted blog, Tom Morton discusses the age debate in politics, shares some wise words on knowing when to exit your business, shares quirky news, and the latest from Columbo Corner.

I, Robot

2 July 2024 | 4 minute read

Tom Morton humorously tackles automated system frustrations with a feisty 86-year-old's witty letter to a corporate bank. Explore this amusing, insightful tale on personal connections in business.

Driving Miss Daisy

18 June 2024 | 5 minute read

Discover the influence of parental guidance on subconscious drives with Tom Morton in this insightful blog post. Explore the importance of balanced perspectives and quirky news.

Look Back In Anger

28 May 2024 | 4 minute read

Discover the destructive power of anger and the value of perspective in this insightful blog post by our Harrogate facilitator, Tom Morton.

How leaders can fight Zoom-fatigue

6 April 2021 | 2 minute read

Tom Morton, TAB Coach in Harrogate, talks about the reasons why using video platforms, like Zoom, is so tiring and what leaders can do.

The value of being a TAB Member through lockdown and beyond

13 October 2020 | 2 minute read

Tom Morton explores the good things we've had in the TAB Community during lockdown and why being part of TAB is more important now than ever.

Struggle with time management? Focus on priority management instead

12 February 2019 | 3 minute read

Tom Morton, TAB business coach in Harrogate talks through why business owners should focus on priority management rather than time management.

On the spot: Tom Morton - TAB Harrogate

19 December 2018 | 2 minute read

A Q&A session with Tom Morton, TAB Business Coach in Harrogate. He shares about himself and his tips on different business issues.

Five get into trouble

20 August 2018 | 7 minute read

Tom Morton, TAB Facilitator in Harrogate, talks about to-do lists and how to tackle them head on and feel more productive as a result.

The 7 pillars of wisdom

5 June 2018 | 9 minute read

Tom Morton, TAB Business Coach in Harrogate discusses the difference between knowledge and wisdom and how business owners would be wise to take advice.