
How to effectively grow an SME business
by James Ross and David Nield
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"I understand all the technical aspects of my business and have managed to grow BGR Group companies to a turnover of £3m a year, however it was only when I started working with James at The Alternative Board that he helped me understand how I should have done it, and the steps I need to take to keep growing in scalable way from here"- Richard Burns, Founder BGR Group and TAB North Chilterns member
Scaling a Small and Medium-sized Enterprise (SME) requires a strategic and well-thought-out approach. Here are some tips to help you effectively scale your SME business:
Have a Clear Business Plan
Build a Strong Core Team

Strong Financial Management
Invest in Technology
Diversify Revenue Streams
Effective Marketing and Branding
Invest in a well-defined marketing strategy to increase brand awareness and attract new customers. You can use digital marketing, social media, and traditional channels to reach your target audience.
Establish Strong Partnerships
Monitor Key Performance Indicators (KPIs)
Identify and track easy-to-produce but relevant KPIs that align with your business goals. Regularly analyse these metrics to assess performance and make data-driven decisions not based on sentiment.
Financial Investment
" After COVID, my major source of revenue for my business completely ended overnight. I was a bit sceptical about how a business coach could help but I met James and decided to give it a go. WOW, I was so wrong......working with James was the best decision I ever made. Over 18 months, we have rebuilt the business, from a point where my spirits were so low I was thinking of selling it to now where it is flourishing again. My whole view on how to run an SME has changed.- Barry Salmon, Owner Fulfilment Matters.
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