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Business coaching in York

98% positive rating from our members

Business coaching that means you're not alone

One-to-one business coaching in York

Keep focused, accountable, and on track to achieve your business and personal goals.

Our members get a monthly one-to-one session with their TAB facilitator and coach.

Elliot Rich is our dedicated business coach in York.

Book an introductory call
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Male business owner smiling after a business coaching session in York
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Your business coaches in York

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Elliot Rich

07730531343
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Make an enquiry here Read more about Elliot

With a background in international business at world leading companies, Elliot is a seasoned Sales & Marketing Director with 25 years’ experience.

He spent 17 years on the Board of James Heal (the world leader in the design and manufacture of laboratory testing for the textile and automotive industry). Before that, he completed management training at United Biscuits, McVities, where he attained his Human Resource professional qualification (IPD).

Elliot has extensive export experience throughout Asia, the Indian subcontinent and EMEA markets. During that time, he managed the global distributor network to grow markets locally through exclusive partners. Consequently, Elliot has combined entrepreneurial drive with business-management skills to drive gains in revenue, market share, and profit performance. In 2012, Elliot played a significant role in winning the Queen’s Award for Enterprise in International Trade.

With extensive Board Level experience at an successful family SME, Elliot communicates a clear, strategic vision which translates into effective sales and marketing solutions. He has very strong values and places a high emphasis on customer satisfaction, whilst cultivating excellent relationships with new prospects.

A seasoned sales and marketing professional, Elliot has travelled extensively worldwide, and project-managed a major re-brand of a 140-year-old business. He played a significant role in the acquisition of James Heal to American Private Equity House. Additionally, he provided consultancy and coaching to local SME businesses to enable them to develop their growth aspirations.

People development is high on Elliot’s agenda with his clients. From support with their recruitment process, and team productivity with DiSC Profiling, Elliot helps his clients creates winning teams. Above all, Elliot facilitates business owners in developing a structure and culture that ensures they see great results through their business vision.

Discover the benefits of our York-based coaching

Start with you

Focus on what you want in life and how your business can help get you there.

Increase profitability

Be held accountable to meet your business targets.

Improve decisions

Take control of your decisions through peer support and proven planning tools

Make better time choices

Spend your time well by utilising the experience of others.

Become a better leader

Motivate your people with the guidance of peers and an expert coach.

Plan a successful exit

Get the best result for you with tailored, hands-on support.

Hear from our York members

Running a business is a challenge, but today's new problem is something someone else has already dealt with, this week's craziness is next week’s learning, and tomorrow’s insight is sometimes the inspiration another needs. So it's about being part of a community that can share, support, guide and celebrate. We are all individuals, but together we are strong.

Elliot has demonstrated his expertise and experience throughout the years I have known him via The Alternative Board. He provides carefully considered advice, support, impetus and always an ability to listen without judgement. He exhibits excellent professional skills and business insights; more importantly, he cares about the entrepreneurs he works with and the success of both their businesses and their personal goals. Running a business is an often lonely, complex and challenging endeavour. Through good times and tough times, Elliot has been there.

Simon Hudson, Kinata Ltd

I felt I had made a success of growing my business from start-up to employing 100 people after 10 years, but that I needed something more to help me take it to the next level. Being a member of TAB has given me an external perspective from both my fellow board members and 1:1 coaching sessions which I was missing before. With their help I am better equipped to achieve the ambitions I have for my business. If you are anything like me you will quickly begin to see TAB as an investment in yourself and your business.

Luke Norbury, Home Instead

10/10 Coach, Mentor and Sounding Board. Elliot's input has had a transformative impact on my business; immeasurably improving the quality of decision making, setting priorities, encouraging ambitious growth targets and developing a strategic action plan. He grasps problems quickly and readily offers an excellent analysis with suggested action points. Elliot is impressive; his thinking is always one step ahead. He is ambitious for you; he wants you to achieve your desired business success and your own life goals. Elliot is a key driver of success in my business.

James Fraser, The Framed Picture Company

As I stepped into my new MD role, Elliot and TAB came highly recommended to assist, advise and help me through this transition. Elliot has become an integral part of my business and circle of trust. Elliot offers a progressive balance between coaching, mentoring, teaching and challenging that has helped me move strategic initiatives forward in a more balanced, comprehensive and effective manner.

Elliot supported me in clarifying my focus and challenged me to develop new ways to lead people encouraging better interaction with my peers and staff. He has supported my personal development and my business plans. Elliot always offers frank independent, neutral advice that is often difficult to find inside your own workplace. He is my conscience, and mentor, and he keeps me on track and accountable.

Nick Turnbull, Managing Director, incDOT Design & Print

Elliot has the rare ability to see right to the heart of an issue, be it big or small, and I’ve found his support and insight invaluable. Elliot gives us genuinely very useful, honest, and actionable advice, across a broad range of issues in the business, his knowledge and guidance comes without judgement irrespective of the scale of the challenge or opportunity. I’ve especially appreciated Elliot’s support in staff development, developing a marketing strategy and working towards a real growth plan for our consulting business, although I'm sure we're only scratching the surface of what he can bring to us. Above all its fair to say that Elliot really cares about the businesses and people that he works with. This is further illustrated in the open mutually supportive culture he creates within the board, which also demonstrates the degree of insight and intelligence he brings to selecting a diverse yet complimentary mix of businesspeople. Elliot has pushed me to really figure out what it is we’re trying to achieve and is the kind of strong (but kind!) figure that also holds me accountable and makes sure I follow through on the ideas and plans that we make. I thoroughly recommend working with Elliot to support your business.

Mike Waldron, RDD+

Over 5x

TAB members’ sales growth is 5.5 times national SME average

95%+

95.7% of TAB members said their advisory boards added real value to their business

90%+

90.3% of members said their ability to address personnel and organisational issues has improved since joining TAB

Start your journey with TAB

Get in touch with Elliot.

He will contact you to arrange an introductory meeting.

During which, you’ll chat about whether TAB business coaching is right for you and your business.

Attend your first TAB board meeting and coaching session to discover the power of peer support.

There’s no obligation, only an opportunity to find out more.

Book an introductory call

What is business coaching?

A business coach, like Elliot, is an expert who supports entrepreneurs to align their business decisions with their personal goals or vision. Rather than simply giving you the answers, our business coaching services equip you with the necessary tools and knowledge to make better decisions and improve profitability.

In York, Elliot offers coaching, mentoring, consulting and of course, facilitates our peer advisory boards. Not only that, but they give you access to our exclusive strategic planning platform – The Business Builder’s Blueprint. Elliot works with different kinds of businesses including York Gin, Autohorn Fleet Services, and Home Instead Senior Care.

Why should York-based business owners consider coaching?

There are over 90,000 businesses in North Yorkshire, and many of their owners will have considered business coaching.

Here are some reasons why:

  1. An effective strategic plan

A key difference between a business coach and consultant is that a consultant will often focus on one specific area such as succession planning, whereas a coach will guide owners to strategically plan their business in its entirety. 

2.      Skill development

Most business owners can identify specific skills they could improve upon. Could you be a better communicator? A better negotiator? A business coach can help you to develop skills that will help you succeed not only in this current business but in whatever venture you take on in the future.

3.       Accountability

Being a business owner means you have many plates to spin, but a   business coach will hold you accountable to ensure that you and your business are always moving forward.

4.       New ideas and approaches

A business coach provides you with an external perspective as they are distanced from most of your opportunities and challenges. This means they can provide an outside perspective with new ideas, strategies and approaches.

5.       Learning from others’ experience

Business coaches, like Elliot, have been previous business owners or have worked for big corporates and in business for a long time. This means that when you approach them with an issue, they’ll more than likely have an experience they can draw on to guide you through it. Plus, there is lots that business owners can learn from each other too. 

6.      Personal development

Business coaches also often take on a business mentoring role. This is where they focus on you, the business owner, on a person. Or they can enable you to ensure your business is working for your personal life. Have a read about all the ways in which business coaching and mentoring is good for your personal development.

7.       Giving you extra support

Another great benefit of business coaching is the support it gives and it helps combat the loneliness of entrepreneurship. They can be your sounding board, your go-to listener and your trusted advisor.

8.       Growing your business

A business coach can be the difference you need to take your business to the next level. They can help you develop and execute several strategies for business growth. 

What business coaching is not:

  • The solution

Getting a business coach does not mean that all your business challenges will be solved through those coaching sessions. Challenges come your way, but a coach is there to help you navigate them by encouraging you to come up with solutions yourself.

  • A life coach

A business coach is not there to get involved in your personal life and aspirations but will consider how your personal goals might line up to your business ambitions.

  • A Counseller

Counsellors are specifically trained in dealing with specific personal problems such as mental health or family relationships. A business coach is not.

  • A consultant

A consultant focuses on a particular area of expertise and projects in those areas such as a recruitment consultant. They seek to fix specific problems within a business, a business coach however, provides more generalised advice and insights. 

Why TAB business coaching in York?

Here are three reasons why you should consider TAB’s business coaching and why 98.9% of our members said it adds real value to their business:

  • Our York business coach has real experience

Elliot Rich is a seasoned business professional with a strong network in the York business community. Elliot has almost 20 years experience in the corporate world as well being on a board for a successful family business. With his knowledge and expertise, he is passionate about helping York business owners run better businesses and lead more fulfilling lives.

  • Coaching tailored to you and your business

Elliot's coaching sessions are tailored to your needs and what you need at any given time.

  • Works alongside our advisory boards

Our business coaching is so powerful because of its combination with our business advisory boards. These bring together business owners and leaders from non-competing sectors in a group setting – like a board of directors. As part of a monthly TAB Board meeting, each member helps one another identify opportunities and solve the challenges they each face in their businesses. We have several advisory boards in York, all providing business owners with several business coaches in one membership!

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*Stats based on a recent survey of 93 active TAB members